Maiden Desmodus Player and Revenue Data

I’ve been going through old backups recently and came across some account and payment data for Maiden Desmodus.

These figures are for the first year of opening from June 2009 to June 2010.

Revenue

Total Revenue    7300
Total Transactions    62
Unique Users    2159
Unique Paying Users    18
ARPU    0.28
ARPPU    33.80

ARPU is the Average Revenue Per User and I’ve calculated it by dividing the total revenue by the number of unique users and then dividing by 12 to give a monthly average.

ARPPU is Average Revenue Per Paying User and is the same except that I’ve divided by the number of unique paying users.

All revenue figures are in British Pounds.

Played time

Total Users    2159
Users who played more than 1 minute    1370
Users who played more than 10 minutes    956
Users who played more than 30 minutes    363
Users who played more than 1 hour    252
Users who played more than 10 hours    76
Users who played more than 20 hours    63
Users who played more than 30 hours    53

I’m not sure how accurate these figures are as I can’t remember if I tracked played time when we first opened. I have a feeling I added it a little later so that could skew the data a little, although anyone who logged in after I implemented the tracking would have had their played time updated.


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